Smartphones : a turnover boost
Smarthphones are now assaulted by more and more brands and products as a mean to increase turnover, either directly (creation of sale application) or more indirectly (information about the closest point of sale, advertising, special voucher, loyalty cards, etc.).
For some, it is all about answering to their current customers requests to be on every support, for others it is a question of recruiting new customers not met much until now. Whatever the reason, the question is not about being there or not but really when and how to be there.
Perigee proposes you to help you promoting your products on this channel.
Quick overview
(source FEVAD)
In France :
- 61,9 million mobiles in June 2010
- 12,6 million mobile internet users
- 7,14 million smartphone users (4,84 million in January 2009)
- More than 3,5 million iPhone sold since 2007
- 1,7 million Iphone 4 sold in 3 days (June 2010)
Worldwide :
- 10% of requests on Google are made from a mobile
- 185 000 applications available on iPhone.
- 50 billions of application dowlnoads in 2010
- 600 millions $ transactions for E-Bay in 2009
- 4,2 millions iPad sold since launch
Trends (Gartner Group) :
- 2014 More Smartphones than PC
- 2015 Internet mobile will be bigger than Internet on computers
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